MA-MA NYC is a
premium clothing brand.
Made with healthy, organic, and sustainable
fibers such as bamboo, organic cotton, or a
blend of both.
Made with healthy, organic, and sustainable fibers such as bamboo, organic cotton, or a blend of both.
We are based in NYC but boundless in vision – meticulously handpicking organic and purposefully curated natural fibers that cradle delicate skin and honor our planet. Our obsession with healthy, breathable fabrics, buttery-soft textures, and premium designs isn’t a passing interest. It’s our DNA.
We pour our hearts into ensuring each piece embodies both premium quality and an unwavering commitment to sustainability. We’re here to create premium essentials that reflect values, make life easier, and foster real connections between mom, baby and family.
MoistureWicking
Eco-Friendly
Soft andGentle
Durable
Breathable
Hypoallergenic
At MA-MA NYC, we believe parenthood
shouldn’t
force you to compromise.
Not on safety. Not on
sustainability.
And certainly not on style.
Modern parenting is full of impossible choices
Organic or affordable? Practical or beautiful? We reject that dichotomy. Our premium bamboo and organic cotton essentials prove you can have it all – because parents deserve clothing for babies and kids that aligns with their values without sacrificing comfort or design.
Made by Moms, Designed for Real Life
Founded by a team of moms who’ve navigated corporate careers and are raising kids now just like you, every detail is crafted with purpose. We’re here to give parents the power to choose better and sustainable. Every stitch of our bamboo and organic cotton clothing is designed to solve the problems we faced:
SAFETY FIRST
OEKO-TEX® certified fabrics that protect delicate skin.
SUSTAINABLE CONFIDENCE
GOTS-certified organic materials that respect our planet’s future.
MOM-APPROVED PRACTICALITY
Zippers that actually last, stretch that grows with babies, and designs that simplify your routine.
QUIET LUXURY
Timeless styles that make you feel put-together, even on days you don’t have energy.
MA-MA NYC IS OUR LOVE LETTER TO MOTHERS
More Than a Brand, a Legacy
TO OUR KIDS
Next to our dear customers, this brand is also for our kids, we want them to experience what's possible when you combine passion, purpose, and perseverance. We want them to witness what it means to create something that helps others - to use their talents not just to succeed but to uplift.
TO YOU
MA-MA is more than baby clothes – it’s a community that celebrates intentional motherhood. When you choose these pieces, you’re choosing to honor your values, your baby’s well-being, and the collective power of moms who demand better.
Join the Revolution
When you choose MA-MA NYC you’re not just buying baby clothes. You’re declaring that parenthood deserves better – for your child, your community, and the planet.
With gratitude,
Olena Lucic
Founder & CEO
